DRIVING PROGRAMS MAKE A PROFIT?
by Gunther Doerfert, Auto Safety Columnist
DRIVING PROGRAMS MAKE A PROFIT?
BONITA BEACH, FL: Sixty three year young Jose, who insists that she is a perfect driver, has another excuse for avoiding safe driving class. Says she, "these people are not going to make a profit off of me". Yes, some programs make a profit, pay the teachers, and give money to the local sponsor. There's nothing wrong with this if that particular class gives you what you want and need. It's like most anything you buy in a store. You pay the price because you want the item more than you want the money required to obtain it.
But, not all safe driving programs are profit-making. For example, the AARP Driver Safety Program charges only $10 which pays for the class materials and the volunteer Instructor's modest costs of driving, postage or other related expenses.
The local sponsors give free use of the classroom and audio-visual equipment as their service to the community. Most sponsors provide refreshments for the breaks. Others give the participants a lunch each day. Local newspapers give free space to class schedules and featured articles about safe driving. It is a real community cooperative effort to make the streets safer for everyone.
There are heavy expenses for printing, warehousing and shipping the AARP literature and work books. It costs to train and retrain the Instructors. New in 2006 is Edition 6 of this program. It was 2 years in its making by a number of traffic safety and educational experts. And, yes, there are normal wages for a very few full-time administrative persons. All this adds up to a substantial annual shortfall which AARP pays from its other budgets. No profit here, just more than 10,000 program volunteers and thousands of sponsors who want to help you be a safer driver. Go for it, Jose!
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